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Every month new inspiration from our colour experts

News from the Herbatint world: products, events and promotions

Lots of advice and tips for your hair’s beauty and health!



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Hair coloring can cause skin irritation on certain individuals, so it is recommended to perform a sensitivity test 48 hours before using it.

Please remember to keep the product away from children and store it in a cool and dry place, away from the direct light. It is not intended to dye eyelashes, eyebrows, beards or mustaches. You should immediately rinse your eyes in case of contact with the product.

For more information, read the FAQs on the FAQ page or read the leaflet cautions inside Herbatint package.


Herbatint history

HERBATINT, the main brand of Antica Erboristeria, was founded in 1970 following a brilliant intuition of its founder, the herbalist Michele Albergo, who focused his research on a coloring formula that could combine product efficacy with hair and skin health. Thanks to his outstanding knowledge of medicinal herbs, starting from formulations based on herbal extracts, he progressively reduced the percentage of chemical ingredients, including hydrogen peroxide.

"Producing a high-quality and highly balanced formula is a challenging task. It requires experience, precision, countless tests and a strong determination." Michele Albergo, founder of Antica Erboristeria

Michele Albergo was strongly influenced by the Swiss herbalist with whom he had carried out his apprenticeship with when he was young. He applied the knowledge gained, which had been passed down from generation to generation, in the production of Herbatint’s formulas.

Thus, in a sector dominated by large multinational companies producing ammonia-based hair coloring, aimed only at product performance, Antica Erboristeria introduced a totally innovative formula: a permanent hair coloring containing herbal extracts without the use of ammonia and with a very low percentage of hydrogen peroxide. Passion and knowledge of herbal properties were fused together to find the most natural alternative to traditional ‘chemical’ colorings.

Due to its perfect coverage of grey hair since the first application and the wide selection of colors in accordance with hair structure, Herbatint is still today, after over 40 years, the undisputed market leader of permanent coloring without ammonia.

Antica Erboristeria manages the entire chain production (research, production and marketing) applying a strict control at every level of industrialization, thanks to the expertise it has gained over the years and the recognized quality of its formula. Today Herbatint is known and purchased by millions of consumers in over 40 countries.

  • 2015

    herbatint new pack

    The Herbatint formula, containing 8 biological herbal extracts, is successfully tested on sensitive skin: this result confirms the high quality of the historic brand and, once again, legitimizes its positioning as the ‘most natural alternative’ among its competitors. The packaging is renewed to target a wider and younger audience who is looking for natural products and who is increasingly attentive and demanding about issues related to health and the environment: a rapidly growing global trend.

  • 2005

    The elimination of parabens, as well as the addition of new herbal extracts are a new breakthrough for Herbatint formulation. The major change is emphasized by the evolution of the packaging that adopts a "woman face" with clearly visible hair that appears in various color tones. This becomes the new image of Herbatint worldwide.

  • 2000

    Packaging of the product for the Italian market changes: the red headed woman standing by a waterfall becomes the brand’s new image.

  • 1995

    The traditional "green pack" displays a lock of hair that intuitively refers to the shade of the product. The graphic evolution facilitates consumers, even the less experienced ones, in choosing their color.

  • 1970

    Herbatint is launched on the Italian market. Soon the line of permanent color is accompanied by haircare products based on herbal extracts such as the Royal Cream, a regenerating conditioner, and an array of shampoos, which become essential complements to protect, revitalize and nourish colored or stressed hair.